Nicole Santo

Creative Designer

Dedicated professional with a passion for
design, user experience, and strategy.

About

Born and raised in the city of bridges, I’ve spent my life immersed in the unique beauty and composition of Pittsburgh. While its harmonious balance of form and function inspired my passion for design, untangling its jumble of unintuitive roads sparked my love of problem solving. I’ve grown into a creative analyzer, strategic thinker, and user-centric designer. No matter the business challenge, I’ll uncover a solution that’s functional, elegant, and effortless.

After a full-time, hands-on internship at Blue Tomato Design, I began my career as a graphic designer at Prisma, Inc. I cut my design chops on site at our client H.J. Heinz North America, where I created print materials for multiple brands in a demanding, fast-paced environment.

I refined my web and digital design skills at UPMC and Garrison Hughes Design, working closely with the marketing and digital teams from conception through execution on internal and external websites, HTML emails, plus web and social media assets, following industry best practices for the optimum user experiences. Over time, I’ve segued more deeply into the digital environment, meshing my knowledge of branding, design, and UX/UI as a full-time freelance designer.

Throughout my career, I’ve worked with clients of all sizes, from one-person start-ups to Fortune 500 companies, collaborating closely to achieve their visions, while introducing fresh ideas. I’m friendly, reliable, and open-minded (love brainstorming together!). A creative asset to any team, I strive to make work flow more efficiently and productively. I love learning and growing, both as a person and a designer, and look forward to grabbing hold of new opportunities.

What I Do

  • Web Design
  • UX/UI Strategy
  • Social Graphics
  • Logos/Branding

Resume

experience

  • January 2023 – March 2024

    Digital & Graphic Design Consultant

    Highmark Health - United Concordia Dental

    Expanded my role as a design consultant on the Diversified Business and Growth team at Tonic, Highmark’s in-house ad agency. Continued to work with United Concordia Dental, developing effective, user-centric print and digital design solutions within tight deadlines.

  • March 2017 – December 2022

    Digital & Graphic Design Consultant

    United Concordia Dental

    Collaborated with the Marketing team to support all departments within United Concordia Dental. Executed and self-managed digital and print projects, including social, web design (AEM), flyers, brochures, and other sales collateral. Designed with UX/UI principles in mind to effectively bring the user experience to the forefront of every project.

  • 2007 – Present

    OWNER/FREELANCER

    Nicole Santo Design

    Working with the client to design and produce fresh, innovative, and effective marketing materials including but not limited to, social media assets, digital assets, infographics, websites, sales books, logos and identity systems.

  • Jan 2017 – March 2018

    Senior Digital Designer – Working exclusively for UPMC

    Garrison Hughes – Pittsburgh, PA

    Continuing my relationships and experience exclusively with the UPMC Marketing Department for all their digital needs, including the UX team, implementing best practices in UX/UI design on internal and external sites.

  • Apr 2012 – Jan 2017

    WEB DESIGNER

    UPMC – Pittsburgh, PA

    Conceptualized and designed HTML email, internal and external web sites, social media assets, infographics and web elements while continually keeping the brand identity original, current, and maintaining the integrity of the user experience.

  • 2012 – 2015

    PHOTOGRAPHER

    Eventures Live – Pittsburgh, PA

    Captured priceless moments through photography and videography in a variety of atmospheres including corporate and intimate events such as weddings and receptions, JDRF Gala, American Heart Association (AMA) Heart Walk, and AMA Heart Ball.

  • 2009 – 2011

    GRAPHIC DESIGNER – onsite at H.J. Heinz

    Prisma, Inc. – Pittsburgh, PA

    Contracted to work onsite at H.J. Heinz on multiple brands including but not limited to Heinz, Nancy’s, TGI Friday’s, and Delimex on a variety of projects in a fast-paced corporate environment.

  • Jan 2009 – May 2009

    INTERN

    Blue Tomato Design – Pittsburgh, PA

    Completed client identities and web designs as well as work for the Pittsburgh Pirates. Attended client meetings while gaining a fuller understanding of and experiencing the business. Participated in all aspects of the design process on a full time basis.

education

  • 2005 – 2009

    EDINBORO UNIVERSITY OF PENNSYLVANIA

    BFA in Applied Media Arts with a concentration in Graphic Design

    Graduated Magna Cum Laude.

  • 2001 - 2005

    Bishop Canevin High School

    Pittsburgh, PA

Works

Nicole is a natural artist with an impeccable eye for making work that doesn’t just stand out because it looks amazing – it’s also effective. She considers the goal of each piece before putting it together so you don’t just have artwork, you have functional design.

Kelly Mellott – Senior Digital Marketing Analyst – Content

Nicole is always great about designing the perfect thing for a project.
On the Web Usability team, we’ve asked Nicole for user-centered designs to improve visitor experience, and she consistently delivers bright new takes on our desktop and mobile platforms. She also guides the brainstorming feedback sessions and compiles a terrific final design.

Steve Mihalic, UPMC User Experience Designer II 

Nicole is a fantastic designer who is incredibly easy to work with. During our time as business partners at Heinz, Nicole was quick to get in tune with brand & business needs and turn those needs into compelling designs. Her work is precise, creative and eye-catching. I loved working with Nicole and hope that I get the chance to do so again, soon!

Sarah Riley

Get in Touch

 

LocationPittsburgh, PA

 

Phone Number(412) 855-3297

SEND ME A MESSAGE